Original Scrubs
Brand Identity creation and ongoing design assistance
Client
Original Scrubs
Timeline
2 months
Services
Website
Client
Challenge
Our client needed a brand that would represent their long-standing presence in the industry while showcasing the strength and innovation they are now bringing. The challenge was to create a brand that felt fresh and modern, yet luxurious and timeless. It was crucial for the new brand to reflect their established reputation while clearly conveying the originality and uniqueness that would set them apart from competitors. We had to craft an identity that resonated with both long-term stakeholders and a new audience, all while maintaining a sense of exclusivity.
Goal
Our goal was to develop a brand identity that honored the client’s legacy while embracing their forward-thinking approach. We aimed to create a luxurious and distinctive look that aligned with the client’s high-end positioning in the market. In doing so, the brand needed to feel completely original, delivering a one-of-a-kind experience that would stand out in a competitive landscape. It was also essential that the new identity not only feel fresh and modern but also capture the brand’s deep-rooted history in their field.
Result
The result was a cohesive and visually striking brand identity that perfectly balanced the client’s legacy with their modern direction. We successfully delivered a luxurious and unique aesthetic that positioned them as a leader in their industry. The new brand captured the essence of exclusivity and innovation, helping the client make a powerful statement in the market. The client was thrilled with the outcome, as the new identity resonated strongly with both existing stakeholders and new customers, reinforcing their position and paving the way for future growth.